GEC Coin Grading~A Plethora of Disclaimers!

Has anyone had the pleasure of viewing the GEC website? Well, here it is.

http://www.gecgrading.com/index.html

Now I'd like to share my opinions on this service.
If you want to jump in please visit their site first. Doesn't take long believe me.

First I find this site kind of amusing. A large portion of it is disclaimers. Seems to me they are covering their butts before the fact. May be a wise move.
If you use GEC services or buy GEC coins, it seems to me, then don't complain if it's not what you expected of say, an MS68 coin for example.

Grading is subjective and based on opinions. In my opinion GEC can make up their own rules in grading a coin based on their subjective opinions. Funny that they still use the Sheldon scale though. Isn't that a bit "conformist"?

Second thing I noticed was the lack of any contact information. So how do you send a coin in? Do they just do this for friends, power sellers, mentally disturbed numismatists? Hey, I might qualify for the last one!

You can find GEC coins on ebay. I emailed a few sellers about them.
The first was the usual "trends at yadayada in MS67"! Well, this seller had a lot of five Morgans that listed in trends at $24,000. He then stated that indivually these coins often got $150-200!
Well, if my ciphering is on at $200 each that falls $23,000 short of trends.
Believe it or not I never got a response.
The second seller had MS67 Morgans with a Buy it Now in the $45 range. Seemed like a straight forward guy that I feel knew he had some MS63-64 Morgans and was pricing them accordingly.
I asked him if he knew how to contact GEC. He replied promptly that he did not. I have no problem with that seller.

I'm looking for any more information on GEC that anyone can provide.
Seems to me it's just another Third Grading Party (TGP) out to make a quick buck. This is only my opinion of course.
What's yours?